• To transfer the family owned business enterprise into integrated business organization.
  • To maintain leading position at our targeted market business segment.
  • To develop our business objectives for the prosperity of company and employees.


  • To trade and/or manufacture prime quality products with differentiated economic values for customers.
  • To maintain competitive market prices and sustain profitability.
  • To develop highly qualified and motivated employees at all levels of our company.


  • To achieve customer satisfaction through excellent services, product development & market competitiveness.
  • To support our local communities and contribute to Kuwait prosperity.
  • To enforce teamwork spirit, loyalty, accountability, awarding performance and motivate initiators.


  • To capitalize on strategic long term relationships with our customers.
  • Commitment towards excellence and enhancement of productivity.
  • Product customization and profitable portfolio enrichment.